DIS-covery Studio Camera Trend Report

The DIS-covery Trends Report: Studio Cameras is derived from our most recently published Studio Camera World tm 2008 that came out in March 2008. That report, in its full version, intended mainly for manufacturers also includes product data, brand shares and brand image rankings as well as greater depth of detail, generally. The full report, SCW 2007 is one of the most popular reports in the server industry, subscribed to by most of the major manufacturers.

What the DIS-covery report on Studio Cameras gives you is, lots of technology trends information, budgets and revenues, shows and magazines, classification, applications, purchase sources, as well as a key to what the major trends are that are most moving the marketplace. See the Table of Contents for greater detail.

Executive Summary Studio Cameras Report

It should come as no particular surprise that the studio camera market today has undergone a number of changes, mainly created by the drive to switch from analog series and models, or their early digital replacements, to their HD versions. This has been urgently pushed by the mandated, and some would say forced, transition to full HD compliance, particularly in the U. S. Another factor is that average prices for studio cameras have declined steadily in the past few years. No longer are typical cameras bought in excess of $100K, except if you include the value of the lens, which can sometimes exceed the camera body value. Instead, they are often as reasonable today as $50K. Brand dominance, at least below the very top, where one leader has maintained a consistent hold of over fifty percent -- 50% -- of the total market for professional-grade studio cameras for quite some time, has shifted slightly, and now and other brands are the second and third ranking brands with fairly respectable shares, on a virtually world-wide basis. The remainder of the camera market shares is divided among the other manufacturers.

High-Definition is clearly the wave of the future, especially the near future of the camera business. A blend of new HD-related camera features, a rush by consumers to acquire 16 X 9 HD sets, a plethora of new HD programming, fiber optic cabling and digital transmission, MPEG-4, larger storage capacities and other factors have combined to make HD more affordable and more in demand.

Table of Contents

Front Matter

• Introduction and General Overview
• Product Genres & Markets Surveyed

General

• Type of operation
• Size of operation/ Number of employees
• Leading applications as such: News, Web-Streaming, Sports, Documentary, Programs, Film, etc.
• Size of budget
• Budget increasing, decreasing or remaining the same (2007/2008)
• Size of revenues
• Revenues increasing, decreasing or remaining the same (2007/2008)
• Type of applications
• Extent of purchase authority
• Source of purchases
• Type of station or facility

Technology Trends

• Features most desired in new products
• Film versus digital percent
• Type of recording and storage utilized
• Maximum imaging, recording and storage capacity
• Departments responsible for equipment
• Workflow patterns
• Compression use
• Computer platforms used disk versus film
• Year of first system purchase
• Year of latest system purchase

Magazines, Trade Shows & Websites

• Trade magazines read and preferred
• Single most valued
• Trade shows attended and planned
• Single most valued
• Websites visited
• Websites most valued

Price $400USD.

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To learn how to participate in DIS Consulting Research, and become eligible for a complimentary research report, contact DIS at 212-213-6872 or dougsheer@aol.com and mention NAB365.

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